top of page

Raj Laxmi Soy

UX/UI Designer

Takeaways

Importance of user research: Understanding user needs and pain points is crucial for designing effective solutions.

Iterative design: Exploring multiple design options and iterating based on feedback leads to better outcomes.

Admit-Plus UI Design.png

Technology Intelligence Platform

Designed a centralized knowledge and data portal for organizational use, enabling employees to access critical documents, discussions, and real-time data visualizations. Designed to streamline daily operations, support informed decision-making and provide access to different user groups.

Role: UI Design

Tools: Adobe XD

Team: 01 UX and 02 UI designers

Timeline: 8 months (February 2022 - July 2022)

Objective

To develop a scalable, centralized knowledge platform that enables employees across all roles to efficiently access technical documentation, project learnings, and domain expertise—while fostering collaboration through user-contributed content and leveraging data visualizations to support analysis and strategic decision-making.

Who our target audience are?​

The platform was designed to support distinct user groups within the organization, based on their specific roles, responsibilities, and interaction needs with the knowledge base. The segmentation into four core user types—Employees, Management, Analysts, and Admins—was informed by discussions with the client and UX team, who provided direct insights into typical workflows and user expectations across departments.

Employees

General Users

Employees are the primary consumers of organizational knowledge. They require access to documents, discussions, and the ability to contribute insights.

Management

Strategic Oversight

Management personnel need high-level overviews to make informed decisions. This includes insights into repository trends, competitor performance, and organizational metrics.

Analysts

Content Curators

Analysts play a crucial role in ensuring the quality and relevance of the content. They classify, tag, and index resources, making it easier for users to find pertinent information.

Admin

System Administrators

Admins are responsible for the smooth operation of the platform, including user access management and system maintenance.

Personas

The personas were developed through a combination of user surveys, interviews, and analysis of user behavior. By synthesizing this data, we identified common patterns and characteristics that informed the creation of realistic and representative user profiles.

Persona container.png

Design Principles

01

Usability: Increase the percentage of users who complete the onboarding process.

02

Minimize cognitive Load: Improve user satisfaction scores from post-onboarding surveys.

03

Engaging: Track the usage of key features post-onboarding.

04

Searchability: Track the usage of key features post-onboarding.

05

Scalability: Track the usage of key features post-onboarding.

06

Functionality: Track the usage of key features post-onboarding.

IA and Navigation Flow

A scalable site architecture and simplified navigation were designed to organize content efficiently and enable users to quickly locate information with minimal effort.

IA_Image01
IA_final.png
User_Flow01.png
User_Flow02.png
User_Flow03.png
IA_Image01
Layout_1.png
Modular03.png

Layout

A modular layout with sticky navigation, section menus, and flexible content containers ensures consistent structure, easy navigation, and scalable component reuse across the platform.

User Flows

Clear and intuitive user flows were created from wireframes to help users complete key tasks—such as contributing content, analyzing data, or participating in discussions—with minimal steps.

IA_Image01
Visualization.png
User_Flow_Data-2.png

Visual Design

At the foundation of this platform’s design was the need to efficiently present dense textual and data-rich content—ranging from documents and tables to charts and discussion threads. Early in our exploration phase, we studied visual strategies employed by benchmark platforms like World Economic Forum’s Strategic Intelligence and Lens.org, both of which effectively deliver complex data through intuitive and scalable visual systems.

Typeface

Roboto

Its mechanical structure and friendly curves, with both precision and readability across dense documents and interfaces makes it an excellent choice fo this project

Color_P.png

Colors

Harnessing the power of blue and shades of color aligned with the client’s brand to convey trust and clarity, complemented by minimal accent colors for indicators and legends. Subtle gradients and patterns add freshness without overpowering content.

IA_Image01
Font_Color2.png
Primary Color.png
Buttons.png
Icons.png
Side Bar Navigation.png
Filters.png
Table.png

Visual Design

A cohesive design system using a hybrid light–dark theme enhances readability for data-heavy interfaces while maintaining visual clarity, consistency, and reduced user fatigue.

Explorations- Tables

The idea  was to create a logical UX framework that would keep the content organised and easy to search for all users. Also, ensure scalability to sustain near future requirements

IA_Image01
Untitled.png
User_Flow01.png
User_Flow02.png
User_Flow03.png
Final UI size.png
Graph3.png
graph1.png
Graph4.png
Cover intelligence platform.png

Final UI

Takeaways

  • Designing this platform reinforced the importance of structuring complex information into intuitive systems that enable users to transform large volumes of data into meaningful insights.

  • Effective dashboards are not just about visualizing data, but about helping different user roles quickly identify patterns, trends,
    and actionable insights.

  • Consistency through design systems and reusable components plays a critical role in maintaining usability and efficiency across
    large, evolving platforms.

coverOTT_projects1.png
Streaming and DTH Platform
beauty app.png
Designing for Growth in Emerging Markets
View_All.png
View All Projects

Explore More

Explore More

bottom of page